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edgeBOX: The Critical Link to SMB Communications Jan 28th 2008 What do these communications network functions
have in common: LAN router, PBX, security gateway/firewall,
WiFi
router, Web and email server, VoIP gateway,QoS
and bandwidth management?
The answer: In many businesses, these functions are each performed by separate network component. Not only does that seem inefficient and costly, but it can create integration and reliability issues, resulting in network downtime and lower service quality. For SMBs, having to manage such a conglomeration of hardware likely also requires more resources than they typically have available — at the very least, it takes away from handling other IT concerns. Fortunately, there is an alternative, which was discovered
by thousands of attendees at last week’s INTERNET TELEPHONY Conference
& EXPO in Miami, Florida — the edgeBOX
all-in-one network appliance from Critical Links. For
SMBs with as many as 300 users, Critical Links offers a host of
services for which they no longer need disparate devices, lowering both
CAPEX andOPEX ( News
- Alert).
The fact is that SMBs need most of the services available to
larger enterprises, but most have neither the skillsets nor the
resources to dedicate a separate IT group to manage a complex network
infrastructure, and any means available to simplify deployment and
management is a welcome relief.
By being able to deploy a single edgeBOX appliance,
businesses can
have their communications networks up and running in a matter of hours,
even in Greenfield deployments, delivering a single plug and play
resource for converged voice and data applications. In
addition, the
edgeBOX provides a Unified Management Interface that simplifies
management functions so that staff with limited IT expertise are able
to effectively maintain the network resources.
Working at the network edge, the edgeBOX provides all the
applications and functions required by today’s IP-enabled
organizations:
Networking
Voice Services
IT Services
In today’s communications environment, these
functions have all
become integral to the overall success of any business —
without
network reliability and stability, communication with colleagues and
customers can become a tragic liability.
As Critical Links’ vice president of marketing and
business
development Abdul Kasim noted, “The rules of the game have
changed —
even the less tech savvy SMBs are using a lot of new technologies that
have become critical to their operations.”
To ensure customers are exposed by a lack of IT resources,
Critical Links has added built-in redundancy and fault tolerance into
edgeBOX in an attempt to ensure business continuity, which is a
requirement for businesses of all sizes.
To further enhance the value proposition of the edgeBOX,
Critical
Links also has developed edgePACKs, additional software packages for
specific verticals that are fully integrated the edgeBOX
appliance. For
instance, edgeLMS (Learning Management System) provides a learning
management tool for educational facilities that enables them to easily
track spending, curriculum, and more.
Research firm
In-Stat (News
- Alert)
predicts the MSBG (multi-service business gateway) market will reach
$2.6 billion by 2011. In order to capitalize on this SMB
opportunity in
North America, Critical Links, originally based in Portugal, has moved
its global headquarters to Fairfield, New Jersey. It also
secured its
Series A funding in October, 2007, to further facilitate its marketing
and sales efforts, particularly in North America, as it looks to scale
its market presence.
Erik
Linask (News
- Alert)
is Associate Editor of INTERNET TELEPHONY,
IMS
Magazine, and Unified Communications. Prior to joining
TMC (News
- Alert),
he was Managing Editor at Global Custodian, an international securities
services publication. To see more of his articles, please visit Erik
Linask’s columnist page.
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