At London’s “Business Startup” event, Critical Links showcases how the edgeBOX™ dramatically simplifies any SMB voice, data and IT infrastructure;
Hospitality startup is case study on getting a competitive edge from Critical Link’s edgeBOX™.

Southampton; UK; 21st April 2008 – The “Instant Office” dream is coming closer to fruition for a new generation of SMBs that want to compete in the global market with a “ready” converged voice, data and IT infrastructure, from “day one”.

Critical Links, a global provider of converged voice, data and IT solutions for SMBs, will be exhibiting the edgeBOX at the Business Startup event (Shop4-IT Booth 142, 25th-26th April, Excel Centre, London). Business Startup is the UK's biggest and most interactive small business exhibition.

Critical Links’ edgeBOX™ is a multi-service business gateway appliance, which provides a full fledged VOIP/ IP-PBX and a host of data and IT services in a single device, while dramatically reducing complexity and deployment costs, replacing up to 8 devices typically required to deliver the same set of services. With the edgeBOX, a start-up can now enjoy the benefits of having the communications/networking capabilities as a significantly big competitor for as less as £18 per user!

A case in point is GuestCentric, a startup on a mission to develop web services that revolutionize the way the hospitality industry works, with offices in the US, UK and Portugal. With the edgeBOX, Guestcentric was able to invest more in resources focused on their core business instead of purchasing Data-IT-Voice equipment and hiring support staff. Not only where the voice, data and networking needs exceeded and the company benefited from collaboration, web presence and security features, but it did so very economically. While requiring almost no management effort, the edgeBOX generated total monthly savings of US$5500 with return on investment achieved during the first month.

"We used savings due to using edgeBOX to acquire resources critical to our core-business that would be otherwise spent on purchasing and managing our ICT infrastructure. Plus, the IP-PBX allowed us to communicate from scratch with US and European markets at a very low cost", stated Mr. Pedro Colaço, CEO of Guestcentric. &quotThe edgeBOX enables SMBs to leapfrog much larger competitors using very affordable cutting edge voice , data and IT services, and providing them with the capability to compete effectively in the global market immediately." stated Mr. Abdul Kasim, Vice President Global Marketing and Business Development at Critical Links.

The edgeBOX™ replaces up to 8 specialized solutions with a single integrated device, providing SMB customers with a complete networking infrastructure that is simple to install and configure, easy to maintain and upgrade and can be managed remotely. Customers can leverage edgeBOX™ services ranging from VOIP, IP-PBX, VPNs, security, NAC and QoS as well as web server, e-mail server and data storage. It is available on a range of scalable platforms that support up to 300 users.The edgeBOX™ is delivered to SMBs through Critical Links’ global network of resellers, service providers and OEMs. Hundreds of edgeBOXes are deployed all over the world and are currently supporting thousands of users.

• For more information about the edgeBOX™, please visit Critical Links at www.critical-links.com.
• For more information on how Guestcentric benefited from the edgeBOX solution, click here

About Critical Links
Critical Links is a global provider of converged voice, data and IT solutions for Small and Medium Businesses (SMBs) that dramatically simplify and cost-reduce by consolidating a host of advanced voice, data and IT applications over a single platform.
Critical Links’ flagship product, the edgeBOX™ is an award winning multi-function gateway device that provides VOIP, IP-PBX, VPNs, security, NAC and QoS as well as web server, e-mail server and data storage; it is available on a range of scalable and fault-tolerant platforms that support up to 300 users. Critical Links typically serves SMBs through a global network of VARs, System Integrators, OEMs and Service Providers. Critical Links has offices worldwide and on the web at www.critical-links.com. For more information: info@critical-links.com

For More Information: Carlos Taveira
Get Global
Tel. +351 213502551
Email: carlos.taveira@getglobal.pt